US aesthetic studio chain (NDA)
Skincare E-commerce
A custom skin-assessment quiz on top of Shopify that turns a deep clinical catalogue into a guided consultation returning a personalised routine.
- Timeline
- 4 months
- Team
- 2 engineers
- Partner
- Delivered with DigitalCubed
The Challenge
A national medical-spa brand sells clinical-grade skincare alongside in-clinic treatments. The catalogue is deep and technical; cold shoppers couldn’t tell which products suited them, and the wrong first purchase in this category is expensive and easy to regret.
Our Solution
Built a fully custom onboarding and skin-assessment quiz on top of their Shopify store — a short guided flow profiling skin type, concerns and sensitivity, mapped to the brand’s collection taxonomy, returning a personalised product routine rather than a flat category page.
Key Deliverables
Custom onboarding and skin-assessment quiz on top of ShopifyBuilt from scratch
Mapping of skin profile to the brand’s collection taxonomy for personalised routinesBuilt from scratch
Business Impact
Turned a deep, technical catalogue into a guided consultation
Personalised product routines instead of flat category pages
Reduced the risk of a costly wrong first purchase
The store behaves like an in-clinic consultation
Technology Stack
Services behind this project
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